To support the district’s media relations goals and objectives as part of a departmental plan to increase public knowledge, awareness and appreciation of district and school operations; and to extend outreach efforts that engage the community through the use of video and promotional media content.
QUALIFICATIONS:
KNOWLEDGE, SKILLS AND ABILITIES:
The Administrator, Multimedia Journalist is responsible for shooting video, interviewing, producing, editing, coordinating, and guiding all digital components for news-style stories as determined by the Media Relations Department. The goal is to create heightened visibility of the positive news and information in Orange County Public Schools. The position will also use multimedia platforms as directed by the Chief Communications Officer and the Director of Media Relations to create an accurate account of district or school promotions. Assists in researching, identifying and developing new ways to deliver multimedia using media tools and software. The Manager uses creative and dynamic approaches to advance communications and events promotion.
Knowledge of successful media and public relations strategies and practices. Professional video production procedures, practices, techniques, and terminology. Ability to gather and synthesize information into easily understandable news-style stories and/or social media posts. Display working knowledge of photography, videography, editing, production equipment, proficient in non-linear video editing, streaming, file compression, and software. Excellent organizational, project and time management skills, with the ability to work independently and in team environments. Must be able to take initiative, display extreme attention to detail, meet deadlines, and effectively manage multiple projects. Excellent interpersonal communications skills, with the ability to communicate effectively and directly with internal and external school district audiences.
REPORTS TO: Assistant Director - Media Relations/Promotions
SUPERVISES: None
MACHINES, TOOLS, EQUIPMENT:
Machines, tools, equipment, electronic devices, vehicles, etc., used in this position. Telephone, Computer, (Personal Computer and Mainframe), Automobile, Copier
PHYSICAL REQUIREMENTS:
Describes physical conditions of this position.
Light Work: Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated as Light Work.
PHYSICAL ACTIVITY:
Physical activities of this position. Percent of a typical day involved in each applicable activity is noted.
Percentage
70 Sitting: Resting with the body supported by the buttocks or thighs.
10 Standing: Assuming an upright position on the feet, particularly for sustained periods of time.
10 Walking: Moving about on foot to accomplish tasks, particularly for long distances.
5 Bending: Lowering the body forward from the waist.
5 Reaching: Extending hand(s) and arm(s) in any direction.
5 Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position through the use of the upper extremities and back muscles exerting up to 10 pounds of force.
80 Finger Dexterity: Picking, pinching, typing or otherwise working primarily with fingers rather than with the whole hand or arm.
70 Grasping: Applying pressure to an object with the fingers and palm.
90 Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which detailed or important spoken instructions must be conveyed accurately, loudly or quickly.
90 Hearing Acuity: The ability to perceive speech and other environmental sounds at normal loudness levels.
90 Visual Acuity: The power to see at a level which allows reading of numbers and text, operation of equipment, inspection of machines, etc.
Note: Will total more than 100 percent as several activities may be performed at one time.
WORKING CONDITIONS:
Conditions the worker will be subject to in this position.
Works inside an office environment primarily and outdoors as required at certain events.
PERFORMANCE RESPONSIBILITIES:
∗ Manifest a professional code of ethics and values.
∗ Respond to internal and external customers in a timely, accurate, courteous, and empathetic manner representing OCPS in a positive light.
∗ Models the routine, intentional and effective use of technology in daily work, including communications, organization, and management tasks.
∗ Video shoot & edit and coordinate original content for the School District’s various multimedia communications channels.
∗ Maintain and grow the school district’s multimedia presence through a variety of video and strategic approaches.
∗ Use knowledge and understanding of technology to assist in evaluating, recommending, and coordinating video and photos strategically districtwide.
∗ Work with the school district’s Media Relations and Public Relations departments to create and implement video campaigns and assess results.
∗ Anticipate multimedia communication innovations and trends and develop a body of knowledge to assist, in Media Promotions for the district.
∗ Assist the Chief Communications Officer, Director, Media Relations, and other department/division heads as needed, to communicate emergency information to the media, and internal and external audiences through multimedia platforms.
∗ Assist the Media Relations and Public Relations teams in promoting and communicating news and events through video stories.
∗ Work with Media Relations/Promotions team to develop and implement proactive district-level multimedia strategies to support positive parental and community engagement efforts of the district.
∗ Identify challenges and opportunities pertaining to Teaching and Learning and recommend proactive media relations and communication strategies.
∗ Monitors media coverage of issues, events and trends; informs Director of items that affect the district and Teaching and Learning.
∗ Provide greater positive exposure for the district through routine placement of video news-style stories on district approved platforms.
∗ Prepares video news releases, public statements, and public awareness announcements.
∗ Assist in serving as a spokesperson for proactive/media promotions liaison to the news media.
∗ Draft emergency messaging for principals in a situation that relates to the Standard Response Protocols (HOLD, SECURE, LOCKDOWN, EVACUATE, SHELTER) as needed.
∗ Support periodic/annual events and monthly/weekly district meetings (School Board Meetings, news conferences, etc.).
∗ Follow the district’s policies and procedures as related to all HRMD guidelines, executive limitations, the district’s instructional initiatives and the school district’s charter guidelines.
∗ Follow the district’s policies and procedures as related to fixed assets.
∗ Develop leadership in subordinates.
* Responsible for keeping up to date on current technology being used by OCPS. With the support of the district, attends training to ensure skill level in various technologies is at the level required to perform in current position.
* Responsible for maintaining timely and accurate information and accountable for the quality of information maintained by those they supervise.
∗ Responsible for self-development and keeping up to date on current research, trends, and best practices relevant to the area of responsibility.
Perform other duties and responsibilities as assigned by supervisor.
* Essential Performance Responsibilities
TERMS OF EMPLOYMENT:
Non-bargaining unit compensation plan, twelve months, 8.0 hours per day.
EVALUATION:
Performance of this job will be evaluated in accordance with provisions of the Board’s policy on evaluation of personnel.
02/26/2026
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